On average, people in the U.S. spend over 7 hours online every day.
And in 2025, the average person spent over 60% of their time online watching videos.
It’s fair to say that any business, including your funeral home, needs video to connect with families online.
However, you may not have the time, energy, or know-how to create videos for your funeral home. That’s why we want to help you get started!
Here are 3 video ideas that you can use to connect, educate, and build trust with families in your community.
Idea #1: Educational videos
If someone has never lost a loved one, their understanding of grief and funerals may be limited. They can search Google and ChatGPT for answers, but much of what they find may be confusing or unreliable.
You can use videos to educate families online and become the trusted voice they turn to.
Short, informative videos on topics like preplanning, personalization options, healthy grieving, and more, show families that you’re a reliable, trustworthy guide they can turn to for answers.
For Michelle Gerhardt at Browning Funeral Home, informational videos help her team educate families on otherwise difficult topics. Here’s what she said:
“There are so many intimate parts of funerals and grief that you have to be careful in how you talk about those subjects. Videos allow us to talk about those subjects in a respectful way.”
Best of all, most online users prefer watching videos to learn about new information! A study found that users retain 95% of a message when watching a video compared to just 10% when reading text.
Set yourself up as the go-to funeral expert in your community by making it easy for families to find answers to their questions with videos.
Idea #2: Staff and facility videos
Families may not know what to expect when they visit your funeral home, and they might feel unsure or anxious about walking through your doors for the first time.
Staff and facility videos can help change that.
Videos that introduce your team and highlight your facilities can quickly dispel any worries families may have.
By sharing videos of your staff, families become more familiar with your team and begin to associate your funeral home with a smiling, welcoming face. Plus, when you show families your arrangement rooms, visitation areas, and chapels, they know what to expect before they arrive.
Mark Frierdich at Konrad-Behlman Funeral Homes experienced this firsthand. Here’s what he said:
“Staff videos do a great job of showing families that we’re more than just funeral directors. We’re people, too. It gives a face to our funeral home and makes us memorable and approachable to someone who may not be familiar with us.”
Focus on the warmth of your staff and the comfort of your spaces and use these videos to reassure families that they’ll be welcomed, guided, and cared for every step of the way.
Idea #3: Testimonial videos
A recent study found that 93% of consumers say their purchasing decisions depend on reviews from other people.
And over 75% of consumers in the U.S. gravitate towards video content when researching local businesses.
So, what better way to show families you’re the right choice than through testimonial videos?
Testimonial videos are a great way to give new families real-life examples of your care, dedication, and heart for service. They can hear from other families about how you educate, comfort, support, and go above and beyond for grieving families.
Here’s what Matt Bailey at Bailey Family Funeral Homes said about testimonial videos:
“Video is how many customers learn about services, offerings, and companies. Videos are a great way to tell stories and can convey emotion in a way that words on a screen can’t, particularly with testimonials. With video, you can see someone’s eyes, you can get a sense of who they are, what they’re passionate about, and what they truly believe in. I believe that video has a greater impact on the viewer.”
Ultimately, a family will be more accepting and trusting of positive reviews of your funeral home than anything you could ever tell them yourself. In fact, 85% of consumers trust online reviews as much as personal recommendations.
Show families your commitment to excellent service is genuine by allowing happily served families to speak for you.
Connect with families through unique, personal videos
With these videos, you can show families who you are, what you can offer them, and how you can care for them in their time of need. And by doing so, you will connect, educate, and build trust with the families in your community.
Now that you know what kind of videos to create, it’s time to get started!
We’ve got you covered.
Our digital marketing packages include custom video content created by our team of Audio Visual experts. We’ll create videos that effectively market your funeral home and increase brand awareness, so you can spend your time serving families.
Fill out the form below to learn more!