If you’re like most funeral professionals, you want your at-need business to be strong and stable.
Not just for this year, but for years to come.
The challenge is that at-need call volume can be unpredictable. One month, you may be stretched thin with back‑to‑back services, and the next month, the phones might be quiet.
The good news is you don’t have to leave your at-need business entirely up to chance.
A strong preneed program can help you build trust in your community, secure future revenue, and stay top of mind with families.
Keep reading to find out how a strong preneed program can help you build a strong at-need business.
Preneed builds trust and loyalty with families
When you build relationships with families before a loss occurs, you have the opportunity to educate them on their options, position yourself as a trusted guide, and ensure they turn to you when the time comes.
While there are a number of ways you can build relationships with families early on, one of the most effective ways is through preneed. An active preneed program is a great way to connect and foster trust with families before they need your care.
Through preneed marketing, advance planning seminars, and more, families can get to know you long before a loss occurs. And in turn, they’re more likely to turn to you for at-need services because they already trust you and feel confident in your care.
A strong preneed program will help you build trust and loyalty within your community, leading to repeat business, more families choosing your funeral home, and, in turn, increased at-need call volume.
Preneed secures future revenue
When you build relationships with families before a loss occurs, you have the opportunity to educate them on their options, position yourself as a trusted guide, and ensure they turn to you when the time comes.
While there are a number of ways you can build relationships with families early on, one of the most effective ways is through preneed. An active preneed program is a great way to connect and foster trust with families before they need your care.
Through preneed marketing, advance planning seminars, and more, families can get to know you long before a loss occurs. And in turn, they’re more likely to turn to you for at-need services because they already trust you and feel confident in your care.
A strong preneed program will help you build trust and loyalty within your community, leading to repeat business, more families choosing your funeral home, and, in turn, increased at-need call volume.
Preneed drives referrals and brand awareness
Even if you serve families well, it can still be hard to consistently stay visible and top-of-mind with families in your community.
Your preneed program can help change that.
Actively promoting your preneed program is a great way to stay in front of families and build brand awareness in your community. A strong online presence helps families become more familiar with your funeral home, increasing the chances of them turning to you with questions or needs.
Plus, preneed families who have a positive experience with your funeral home are more likely to recommend you to their friends and family. As more people in your community recognize you as a trusted guide, your funeral home will be top of mind when a loss occurs.
Through preneed, your at-need business grows not just by chance, but through intentional, relationship-driven brand awareness.
A strong preneed program today means strong at-need business tomorrow
When you strengthen your preneed program, you build the foundation for a stronger at-need business.
A preneed program helps you build trust, grow brand awareness, and secure future revenue. So, when you prioritize preneed, you naturally strengthen your at-need business.
However, we know that finding the time and resources to focus on preneed isn’t easy. We can help!
At Funeral Directors Life, our preneed services are designed to help you reach more families, grow your preneed volume, and support the long-term health of your at-need business.
Click here to learn more or fill out the form below!