---
title: "Episode 15: Bob Gordon on innovative service"
description: Lisa Baue discusses growth, leadership, and women in the funeral profession. Get tips on cultivating a supportive work environment, recruiting the right people, and embracing change!
---

[FDL Podcasts ](https://www.fdl.co/podcasts)

# [Episode 15: Bob Gordon on innovative service](https://www.fdl.co/podcasts/episode-15-bob-gordon-on-innovative-service)

 Written by [Hillary Brooks](https://www.fdl.co/podcasts/author/hillary-brooksfuneraldirectorslife-com) | Dec 23, 2025 3:35:49 PM

What happens when a 130-year-old cemetery combines innovation with tradition and legacy?

 

In this episode, host Paul Lovelace welcomes Bob Gordon to the podcast. The two discuss the importance of understanding consumers' needs, innovative approaches to service, and future trends that focus on personalization and community engagement.

 

About Bob Gordon:

Bob Gordon is a fourth-generation funeral director with more than 45 years of experience in the profession. Bob is the President and CEO of Cypress Lawn Cemetery Association and is the current President of The International Cemetery, Cremation & Funeral Association (ICCFA).

 

Connect with Bob [here](https://www.linkedin.com/in/bob-gordon-2a973613/)!

 

Learn more about Cypress Lawn Cemetery Association [here](https://cypresslawn.com/)!

 

Learn about ICCFA [here](https://iccfa.com/)!

 

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, *The Director's Playbook* offers the tools to help you thrive.

 

Have a topic you want to hear on the podcast? Share your ideas and feedback with us [here](https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt)!

 

Find more episodes [here](https://www.fdl.co/podcasts)!

[View full post](https://www.fdl.co/podcasts/episode-15-bob-gordon-on-innovative-service)

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