---
title: "Episode 24: Funeral home marketing strategies with Kasi Welch Baker"
description: Discover practical funeral home marketing strategies with Kasi Welch Baker to help you strengthen your website, reach more families, and stay relevant.
---

[FDL Podcasts ](https://www.fdl.co/podcasts)

# [Episode 24: Funeral home marketing strategies with Kasi Welch Baker](https://www.fdl.co/podcasts/episode-24-kasi-welch-baker)

 Written by [Hillary Brooks](https://www.fdl.co/podcasts/author/hillary-brooksfuneraldirectorslife-com) | May 7, 2026 1:58:28 PM

Funeral home marketing looks different today than it did 20 years ago.

 

With so much change, you may feel overwhelmed. But you aren’t alone.

 

In this episode of *The Director’s Playbook*, Kasi Welch Baker shares her expertise on modern funeral home marketing and offers tips for digital adaptation.

 

From strengthening your website and offering online arrangements to investing in community relationships and pet services, learn practical ways to stay present, relevant, and accessible to today’s families.

 

**About ****Kasi Welch Baker****:**

Kasi Welch Baker is the Owner and Funeral Director at Nalley-Pickle & Welch Funeral Home & Crematory, Yellow Rose Cremation, and Companions Pet Cremation Services. She is also on the Board of Directors at Directors Investment Group.

 

Connect with Kasi [here](https://www.linkedin.com/in/kasi-welch-baker-7a4006bb/)!

 

Learn more about Nalley-Pickle & Welch Funeral Home & Crematory [here](https://npwelch.com/)!

 

Learn more about Yellow Rose Cremation [here](https://www.yellowrosecremation.com/)!

 

Learn more about Companions Pet Cremation Services [here](https://www.companionspetcremation.com/)!

 

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, *The Director's Playbook* offers the tools to help you thrive.

 

Have a topic you want to hear on the podcast? Share your ideas and feedback with us [here](https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt)!

 

Find more episodes [here](https://www.fdl.co/podcasts)!

[View full post](https://www.fdl.co/podcasts/episode-24-kasi-welch-baker)

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