Have you ever noticed that when something is labeled "one-size-fits-all," it rarely fits everyone? Whether it’s a hat or a piece of clothing, what works for one person often doesn’t work for another.
The same is true for digital marketing strategies.
Many marketing companies may try to sell you a “one-size-fits-all” digital marketing plan, claiming it can work for any funeral home. However, every funeral home is unique and has its own needs, goals, resources, and types of consumers.
That’s why your digital marketing strategy should be tailored to your business. But what approach is right for your funeral home?
Here are 4 scenarios that may reflect your funeral home, along with strategies you can tailor to your business needs.
If you’re the only funeral home in your community, most families likely already know and trust you. But the right digital marketing strategy can help you maintain your well-established reputation and provide even more value to the families in your community by educating them on essential funeral topics.
One of the best ways to do this is by sharing relevant, helpful content on your social media and website.
Not sure what to share online? Start with topics families ask about most:
How to personalize a funeral
Burial vs. cremation
By educating families online, you will build trust with families and maintain your position as a trusted guide in your community.
When families have several funeral homes to choose from, it’s important they find your funeral home first.
To stay a step ahead of your competition, focus on growing your online presence with Google and YouTube ads and custom video content.
Video content is particularly effective because it connects with viewers emotionally and helps showcase your facilities, staff, and offerings. Unlike other forms of media, videos are preferred by people when learning about new companies and products. Incorporating videos into your digital marketing strategy can help families become more familiar with your staff and the unique ways you can serve them.
A strong online presence will help you stand out and build lasting relationships with families in your community.
Opening a new location is an exciting opportunity to serve more families, but it also means introducing your new funeral home to an already established community. Building strong brand awareness is essential so families know they can turn to you in times of need, whether they’re facing a loss, have questions, or want to plan ahead.
But how can you establish that trust and recognition?
By staying active on social media and keeping your website up to date, you show families that you’re always ready to support them. Plus, when you share videos that highlight your staff, beliefs, history, and heart for service, families will learn more about you and how you can serve them.
With the right digital marketing approach, your funeral home will become a trusted, valued part of your community.
Even if you know how to use digital marketing to grow your business and reach families, it still takes time to create, implement, and review the results of your plan. But as a funeral professional, your time is best spent serving families, not staying active online.
A digital marketing partner can help.
With the right partner, your digital marketing will help you build brand awareness, increase preneed leads, stand out from your competitors, and more. By doing so, you can enjoy all the benefits of digital marketing while still providing excellent service to families.
Whether you’re the only funeral home in town or competing with other funeral homes, the right digital marketing plan can help boost your business and connect with families.
But between serving families and managing your business, you might not have time to craft the perfect digital marketing strategy. We can help!
Here’s what Syd Waldman said about working with Funeral Directors Life for his funeral home’s marketing needs:
“FDL’s social media team works extensively with us to ensure that all our posts align with our values. They’re truly committed to making sure that the content resonates with our followers.”
Our digital marketing packages are designed to save you time, connect you with the families in your community, and reach your goals.
Fill out the form below to learn more!