What happens when a 130-year-old cemetery combines innovation with tradition and legacy?
In this episode, host Paul Lovelace welcomes Bob Gordon to the podcast. The two discuss the importance of understanding consumers' needs, innovative approaches to service, and future trends that focus on personalization and community engagement.
About Bob Gordon:
Bob Gordon is a fourth-generation funeral director with more than 45 years of experience in the profession. Bob is the President and CEO of Cypress Lawn Cemetery Association and is the current President of The International Cemetery, Cremation & Funeral Association (ICCFA).
Connect with Bob here!
Learn more about Cypress Lawn Cemetery Association here!
Learn about ICCFA here!
About the podcast:
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.
Have a topic you want to hear on the podcast? Share your ideas and feedback with us here!