It’s no secret that families' preferences are changing.

The question is: How are you adapting to that change?

In this episode of The Director’s Playbook, host Paul Lovelace and Matt Bailey talk about how to educate “no‑service” families, use celebrant‑led services to create meaning, and use technology to extend your reach. Matt also shares how you can drive referrals and grow market share through surveys, customer satisfaction scores, and attention to detail.

About Matt Bailey:

Matt Bailey is a sixth-generation funeral director, Certified Celebrant, and the President & Owner of Bailey Family Funeral Homes.

He has served on the boards of the International Cemetery, Cremation and Funeral Association (ICCFA), the Connecticut Funeral Directors Association, the American Academy McAllister Institute of Funeral Service, and others.

Matt was also named the Funeral Director of the Year by American Funeral Director Magazine in 2021 and co-hosts The Graveyard Shift podcast.

Connect with Matt here!

Learn more about Bailey Family Funeral Homes here!

Learn more about The Graveyard Shift podcast here!

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.

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Find more episodes here!