Funeral home marketing looks different today than it did 20 years ago.

With so much change, you may feel overwhelmed. But you aren’t alone.

In this episode of The Director’s Playbook, Kasi Welch Baker shares her expertise on modern funeral home marketing and offers tips for digital adaptation.

From strengthening your website and offering online arrangements to investing in community relationships and pet services, learn practical ways to stay present, relevant, and accessible to today’s families.

About Kasi Welch Baker:

Kasi Welch Baker is the Owner and Funeral Director at Nalley-Pickle & Welch Funeral Home & Crematory, Yellow Rose Cremation, and Companions Pet Cremation Services. She is also on the Board of Directors at Directors Investment Group.

Connect with Kasi here!

Learn more about Nalley-Pickle & Welch Funeral Home & Crematory here!

Learn more about Yellow Rose Cremation here!

Learn more about Companions Pet Cremation Services here!

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.

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Find more episodes here!