FDL Podcasts

Episode 25: Adapting to the rise in cremation with Billy Eaton

Written by Hillary Brooks | May 21, 2026 1:45:59 PM

The rise in cremation is undeniable, but the real question is: how are you adapting?

 

In this episode, host Paul Lovelace welcomes Billy Eaton to the podcast for a conversation on adapting to the rise in cremation. Billy shares how technology-driven arrangement conferences can increase average revenue, why personalized jewelry and artisan glass are resonating with families, and how strategic merchandising can help you better serve families and close the revenue gap.

 

For expert insights and valuable takeaways, tune in to this episode of The Director’s Playbook.

 

About Billy Eaton:

Billy Eaton is the Vice President of Strategic and National Accounts at Matthews Aurora Funeral Solutions.

 

Connect with Billy here!

 

Learn more about Matthews Aurora Funeral Solutions here!

 

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.

 

Have a topic you want to hear on the podcast? Share your ideas and feedback with us here!

 

Find more episodes here!