Did you know that roughly half of all deaths in the U.S. involve hospice care?

That means the relationship you have with hospice providers directly impacts how families learn about your funeral home and how prepared they are when they see you.

In this episode, host Paul Lovelace sits down with Melissa Luton to talk about how your funeral home can strengthen its relationship with hospice providers. Melissa shares how stronger partnerships help support families, why educating families matters, and how staying connected with hospice teams can set your funeral home apart.

For 27 years' worth of real-world perspective and ideas you can put to work, tune in to this episode of The Director's Playbook.

About Melissa Luton:

Melissa Luton is the Community Outreach Manager at Hendrick Hospice Care and has 27 years of experience in hospice care and community outreach.

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.

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