As digital marketing continues to evolve, separating trends from truth has never been more important.

In this episode, host Paul Lovelace is joined by digital marketing experts Mitchell McLean and Haley Laurence to debunk common myths and share practical insights on websites, Google reviews, and building trust online.

They also explore how AI is changing SEO and share practical ways clear messaging and authentic content can help your funeral home get found, build trust, and better serve families.

About Mitchell McLean:

Mitchell McLean is the Vice President of Digital Marketing at Funeral Directors Life. With over a decade of experience in digital marketing, Mitchell brings a wealth of knowledge and expertise to the podcast.

Connect with Mitchell here!

About Haley Laurence:

Haley Laurence works directly with funeral homes as the Digital Marketing Supervisor at Funeral Directors Life. Her hands-on experience gives her a unique perspective on what actually works in digital marketing and what doesn't.

Connect with Haley here!

About the podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.

Have a topic you want to hear on the podcast? Share your ideas and feedback with us here!

Find more episodes here!